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Who uses Facebook? -

Facebook is an American social media network that connects people through an online platform. The site is used by individuals and businesses alike.

With 3.07 billion active users as of 2023, Facebook is most popular amongst men between the ages of 25 and 34 years (as of 2024).

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Who created Facebook and when? -

Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes, all of whom were Harvard University students.

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Does Facebook charge? -

Facebook is free to users. Instead, advertisers are charged to show ads on Meta products.

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How does the Facebook algorithm work? -

Facebook is powered by an algorithm that is able to learn each user's preferences and interests. The goal for Facebook is to get users to engage with various content.

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Facebook or Meta? -

Originally known as Facebook Inc., the company rebranded as Meta in October 2021. Meta owns Facebook as well as other platforms like Instagram and WhatsApp.

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Friends -

Friends on Facebook are the people you have either sent a request to (and they have accepted) or who have sent you a request that you accepted.

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Followers -

If you want to keep up with people, friends, or businesses, you can follow them so that their posts and information show up more regularly on your feed.

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Groups -

Groups are communities of users with similar interests who interact with one another. The group is usually monitored and moderated by an admin user.

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Pages -

Used by businesses only, Pages are the equivalent of an individual user’s profile. It's the place they can share updates and relevant content.

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Events -

Thinking of planning a birthday party or family get-together for the holidays? Facebook gives users the option to create events where guests can RSVP and know relevant information like date and time of the event.

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Messenger - Messenger exists as a separate, yet complementary, messaging platform within Facebook. You can message other users, businesses, or even create group chats.

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Stories -

Bring out your creative side! Facebook Stories allow users to share short video-based content that is only visible for 24 hours.

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Share photos and longer videos -

Wanting to share your most recent vacation memories with friends and family? Facebook is the platform to do so on. Uploading numerous videos and photos is possible.

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Stay up-to-date on news - Follow local, national, and international news sources ranging from the BBC to CNN International and stay up-to-date with recent news stories.

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Discover different music - The community page, Music on Facebook, has over 5.9 million followers and is run by Meta. It highlights innovative ways musicians are using Facebook to connect and share.

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Pokes -

When you 'poke' someone on Facebook, there is a notification sent informing your friend that you have reached out. It’s a small gesture to say "hi," without actually saying “hi.”

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Meta Pay -

Formerly known as Facebook Pay, Meta Pay is a way in which users can shop, donate, and send money across Meta technologies.

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Like and comments on family or friends’ posts -

This is a core way to interact and show support on Facebook. "Liking" a post is a quick way to acknowledge you've seen it, while comments allow for further engagement.

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Find lost pets -

The power of social media can be a lifesaver for lost pets. These posts can be shared and ultimately reach a large audience quickly. Pro tips: include clear photos and contact information to increase the chances of a reunion.

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Post recipes -

Facebook can open up the wide world of culinary creations! Posting recipes allows you to connect with other food enthusiasts, swap recipe ideas, and maybe even inspire someone to try a new dish.

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Get inspired with DIY projects -

Feeling crafty? Facebook groups and pages dedicated to DIY projects are chock-full of inspiration. Find creative ideas for everything from home decor to handmade gifts and beyond.

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Facebook Marketplace -

This online marketplace within Facebook lets you buy and sell items. Declutter your space, find hidden gems at advantageous prices, and connect with people in your community–all from the convenience of your mobile device.

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Businesses -

Facebook isn't just for personal use. In fact, businesses can create Facebook Pages and connect with customers, promote their products or services, and build brand awareness.

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Marketing for businesses -

Beyond just having a Facebook Page, businesses can utilize Facebook Ads to target specific demographics and interests. The ability to reach the right audience and maximize marketing impact can be important to businesses.

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Live streaming -

Ever wanted to connect with an audience of your friends and followers in real time? Live streaming on Facebook allows businesses or individuals to share live video content, host Q&A sessions, or even showcase events.

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Facebook Dating - Facebook Dating allows you to create a dating profile and connect with others seeking romantic connections while leveraging your existing Facebook network.

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Facebook Fundraisers -

Social media can be a tool for good. Facebook Fundraisers allows individuals and organizations to raise money for causes they care about.

Sources: (HubSpot) (Britannica Money) (DemandSage) (Statista) (LinkedIn) (Forbes) (USA Today) (Breakthrough Broker)

See also: Building a positive online presence

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