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See Also
See Again
© Getty Images
0 / 29 Fotos
Charli XCX
- On June 7, 2024, Charli XCX released her sixth studio album, which she described as her "most aggressive and confrontational" but also her "most vulnerable." The album art features a distinctive chartreuse green color.
© Getty Images
1 / 29 Fotos
Charli XCX
- The vivid tone has become known as 'brat green' and is synonymous with the summer of 2024, which has been nicknamed 'brat girl summer.'
© Getty Images
2 / 29 Fotos
Brat Girl Summer
- The hashtag #Bratsummer has been tagged in over 40,000 videos on TikTok and 12,000 posts on Instagram. It's a call to all fun-lovers to rise and reclaim the summer.
© Getty Images
3 / 29 Fotos
Brat Girl Summer
- If Barbie pink was the color of summer 2023, Brat green has claimed 2024. And the messaging couldn't be more different, either.
© Getty Images
4 / 29 Fotos
From celebrating girlhood to embracing brat
- Whereas Barbie's hot pink is associated with the playfulness and whimsy of girlhood, the Brat neon green taps into a much more grown-up, rebellious sentiment.
© Getty Images
5 / 29 Fotos
Julia Fox
- One of Charli XCX's muses for the trend, Julia Fox, is name-dropped on one of the album's tracks, '360.' Fox also makes a cameo in the song's music video, along with countless other female influencers and icons.
© Getty Images
6 / 29 Fotos
Decoding the trend
- In a BBC interview, Charli XCX breaks down the trend, explaining: "You are just that girl who is a little messy and maybe says dumb things sometimes, who feels herself but then also maybe has a breakdown."
© Getty Images
7 / 29 Fotos
Decoding the trend
- She continues: "But kind of like, parties through it, is very honest, very blunt. A little bit volatile. Like, does dumb things. But it’s brat. You’re brat. That’s brat!"
© Getty Images
8 / 29 Fotos
Embracing chaos
- Accepting imperfections and embracing the chaos of life are central to being brat, which reflects the feeling Charli XCX seizes on this album "me, my flaws, my f--- ups, my ego all rolled into one."
© Getty Images
9 / 29 Fotos
The Brat aesthetic
- Charli defined the Brat aesthetic herself as looking like "it can go that way, quite like luxury...or...a strappy white top with no bra."
© Getty Images
10 / 29 Fotos
Welcome to the bratosphere
- The singer's team spent months discussing how to pick the shade that would epitomize brat, searching through references that fit into the 'bratosphere.'
© Getty Images
11 / 29 Fotos
Welcome to the bratosphere
- Defining the messy, carefree, feral party girl energy of brat also meant encapsulating a sense of uniquely millennial anxiety.
© Getty Images
12 / 29 Fotos
Clean girl aesthetic
- The bratosphere is several times removed from the dominant TikTok 'clean girl' aesthetic of recent years, which shuns hedonism in favor of muted tones and exemplary living.
© Shutterstock
13 / 29 Fotos
Kamala Harris's connection to brat summer
- On July 20, 2024, President Joe Biden announced he would be withdrawing his candidacy from the 2024 election and endorsed his VP, Kamala Harris, to succeed him as the Democratic nominee.
© Getty Images
14 / 29 Fotos
Kamala Harris's connection to brat summer
- In what might have been one of the more unexpected voices to lend support to Kamala Harris's campaign, Charli XCX chimed in.
© Getty Images
15 / 29 Fotos
"Kamala IS brat"
- Her single-line tweet on X: "kamala IS brat" went viral, prompting the proliferation of memes and Brat green t-shirts bearing Harris's name.
© Getty Images
16 / 29 Fotos
"Kamala IS brat"
- Harris's team embraced the endorsement, topping her X account with a Brat green banner stating "Kamala HQ," appealing to Gen Z voters and demonstrating a sense of humor at the same time.
© Getty Images
17 / 29 Fotos
Intersectionality and breaking boundaries
- Thinking about the Brat concept in terms of its rebelliousness, Kamala Harris's nomination represents a break from the status quo: the intersectionality of her ticket might be considered brat.
© Getty Images
18 / 29 Fotos
The deeper meaning
- Charli XCX explained the deeper meaning of the trend to Rolling Stone magazine in a 2024 interview: "There is this element of unabashed, shameless, Me-centric content that is being made, but I also think behind that is a lot of people who use that as a protective layer."
© Getty Images
19 / 29 Fotos
The deeper meaning
- She revealed: "Brattiness is a cloak. You’re only a brat if you’re acting out against something that made you feel a little bit insecure."
© Getty Images
20 / 29 Fotos
How to be brat this summer
- Brat is a feeling and a movement, one that you can channel by accepting yourself in all your "messiness." There are some obvious style cues too, led by Charli XCX herself.
© Getty Images
21 / 29 Fotos
Killer heels
- Whether skyscraper party heels or pointed-toe, knee-high boots, killer heels are very much a part of the brat aesthetic.
© Getty Images
22 / 29 Fotos
Wearing ruffles
- It's the summer of female pop, and singers like Chappell Roan embody the brat vibe in ruffled dresses that they might wear to the club later.
© Getty Images
23 / 29 Fotos
Leather and lime green
- Lime green is the color of brat summer and it really pops when clashing with head-to-toe black leather for an edgy look.
© Getty Images
24 / 29 Fotos
Y2K cool
- Y2K fashion is comfortable if impractical, but always cool. The messiness and futuristic vibe has just enough refinement to make it stand out.
© Getty Images
25 / 29 Fotos
Stockings
- Sheer, white lace, fishnet, or colorful stockings and tights are reminiscent of 90's rave fashion and fit the Brat Girl Summer aesthetic.
© Getty Images
26 / 29 Fotos
Sunglasses
- Curved frame sunglasses and retro narrow skinny sunglasses are a party girl essential, with '90s and Y2K trends dominating 2024's brat summer style.
© Getty Images
27 / 29 Fotos
Millennials and Gen Z agree on brat
- From the album cover to the wider aesthetic, there are no rules to having a brat summer, a trend popular with millennials and Gen Z alike. Sources: (TODAY.com) (CNN) (WWD) (People) (Glamour) (CBS News) (Forbes) (Refinery29) (Vogue) See also: How to rock the mob wife look
© Getty Images
28 / 29 Fotos
© Getty Images
0 / 29 Fotos
Charli XCX
- On June 7, 2024, Charli XCX released her sixth studio album, which she described as her "most aggressive and confrontational" but also her "most vulnerable." The album art features a distinctive chartreuse green color.
© Getty Images
1 / 29 Fotos
Charli XCX
- The vivid tone has become known as 'brat green' and is synonymous with the summer of 2024, which has been nicknamed 'brat girl summer.'
© Getty Images
2 / 29 Fotos
Brat Girl Summer
- The hashtag #Bratsummer has been tagged in over 40,000 videos on TikTok and 12,000 posts on Instagram. It's a call to all fun-lovers to rise and reclaim the summer.
© Getty Images
3 / 29 Fotos
Brat Girl Summer
- If Barbie pink was the color of summer 2023, Brat green has claimed 2024. And the messaging couldn't be more different, either.
© Getty Images
4 / 29 Fotos
From celebrating girlhood to embracing brat
- Whereas Barbie's hot pink is associated with the playfulness and whimsy of girlhood, the Brat neon green taps into a much more grown-up, rebellious sentiment.
© Getty Images
5 / 29 Fotos
Julia Fox
- One of Charli XCX's muses for the trend, Julia Fox, is name-dropped on one of the album's tracks, '360.' Fox also makes a cameo in the song's music video, along with countless other female influencers and icons.
© Getty Images
6 / 29 Fotos
Decoding the trend
- In a BBC interview, Charli XCX breaks down the trend, explaining: "You are just that girl who is a little messy and maybe says dumb things sometimes, who feels herself but then also maybe has a breakdown."
© Getty Images
7 / 29 Fotos
Decoding the trend
- She continues: "But kind of like, parties through it, is very honest, very blunt. A little bit volatile. Like, does dumb things. But it’s brat. You’re brat. That’s brat!"
© Getty Images
8 / 29 Fotos
Embracing chaos
- Accepting imperfections and embracing the chaos of life are central to being brat, which reflects the feeling Charli XCX seizes on this album "me, my flaws, my f--- ups, my ego all rolled into one."
© Getty Images
9 / 29 Fotos
The Brat aesthetic
- Charli defined the Brat aesthetic herself as looking like "it can go that way, quite like luxury...or...a strappy white top with no bra."
© Getty Images
10 / 29 Fotos
Welcome to the bratosphere
- The singer's team spent months discussing how to pick the shade that would epitomize brat, searching through references that fit into the 'bratosphere.'
© Getty Images
11 / 29 Fotos
Welcome to the bratosphere
- Defining the messy, carefree, feral party girl energy of brat also meant encapsulating a sense of uniquely millennial anxiety.
© Getty Images
12 / 29 Fotos
Clean girl aesthetic
- The bratosphere is several times removed from the dominant TikTok 'clean girl' aesthetic of recent years, which shuns hedonism in favor of muted tones and exemplary living.
© Shutterstock
13 / 29 Fotos
Kamala Harris's connection to brat summer
- On July 20, 2024, President Joe Biden announced he would be withdrawing his candidacy from the 2024 election and endorsed his VP, Kamala Harris, to succeed him as the Democratic nominee.
© Getty Images
14 / 29 Fotos
Kamala Harris's connection to brat summer
- In what might have been one of the more unexpected voices to lend support to Kamala Harris's campaign, Charli XCX chimed in.
© Getty Images
15 / 29 Fotos
"Kamala IS brat"
- Her single-line tweet on X: "kamala IS brat" went viral, prompting the proliferation of memes and Brat green t-shirts bearing Harris's name.
© Getty Images
16 / 29 Fotos
"Kamala IS brat"
- Harris's team embraced the endorsement, topping her X account with a Brat green banner stating "Kamala HQ," appealing to Gen Z voters and demonstrating a sense of humor at the same time.
© Getty Images
17 / 29 Fotos
Intersectionality and breaking boundaries
- Thinking about the Brat concept in terms of its rebelliousness, Kamala Harris's nomination represents a break from the status quo: the intersectionality of her ticket might be considered brat.
© Getty Images
18 / 29 Fotos
The deeper meaning
- Charli XCX explained the deeper meaning of the trend to Rolling Stone magazine in a 2024 interview: "There is this element of unabashed, shameless, Me-centric content that is being made, but I also think behind that is a lot of people who use that as a protective layer."
© Getty Images
19 / 29 Fotos
The deeper meaning
- She revealed: "Brattiness is a cloak. You’re only a brat if you’re acting out against something that made you feel a little bit insecure."
© Getty Images
20 / 29 Fotos
How to be brat this summer
- Brat is a feeling and a movement, one that you can channel by accepting yourself in all your "messiness." There are some obvious style cues too, led by Charli XCX herself.
© Getty Images
21 / 29 Fotos
Killer heels
- Whether skyscraper party heels or pointed-toe, knee-high boots, killer heels are very much a part of the brat aesthetic.
© Getty Images
22 / 29 Fotos
Wearing ruffles
- It's the summer of female pop, and singers like Chappell Roan embody the brat vibe in ruffled dresses that they might wear to the club later.
© Getty Images
23 / 29 Fotos
Leather and lime green
- Lime green is the color of brat summer and it really pops when clashing with head-to-toe black leather for an edgy look.
© Getty Images
24 / 29 Fotos
Y2K cool
- Y2K fashion is comfortable if impractical, but always cool. The messiness and futuristic vibe has just enough refinement to make it stand out.
© Getty Images
25 / 29 Fotos
Stockings
- Sheer, white lace, fishnet, or colorful stockings and tights are reminiscent of 90's rave fashion and fit the Brat Girl Summer aesthetic.
© Getty Images
26 / 29 Fotos
Sunglasses
- Curved frame sunglasses and retro narrow skinny sunglasses are a party girl essential, with '90s and Y2K trends dominating 2024's brat summer style.
© Getty Images
27 / 29 Fotos
Millennials and Gen Z agree on brat
- From the album cover to the wider aesthetic, there are no rules to having a brat summer, a trend popular with millennials and Gen Z alike. Sources: (TODAY.com) (CNN) (WWD) (People) (Glamour) (CBS News) (Forbes) (Refinery29) (Vogue) See also: How to rock the mob wife look
© Getty Images
28 / 29 Fotos
What is the 'brat girl summer' trend all about?
Embracing lime green and feral behavior
© Getty Images
We have British pop star Charli XCX to thank for one of 2024's biggest viral trends: Brat Girl Summer. She named her new studio album 'brat' and gave it an iconic cover with that word alone in low-res arial typeface set against an offensive, lime green background. And the internet took note. It was a welcome tonic to the 'clean girl' aesthetic that's dominated social media spaces for years. Think sleek hair, green juices, and 5 am morning routines. Instead, being 'brat' preaches a Y2K nostalgia for hedonism, trashiness, and the party-girl lifestyle. If you've been bored (you're not alone), it's time to rise up and release your inner brat. And if you've been wondering how this relates to Kamala Harris, just wait for the ultimate plot twist.
Curious? Click on the gallery to discover what unleashing your feral side means for summer 2024.
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