Why do we label wine?
Appreciating the art of wine
LIFESTYLE Viticulture
The next time you purchase a bottle of wine, think about how it is labeled. Traditionally, wine labels have served as sources of information for the consumer, typically naming the wine, producer, place, grape, and year. But wine labels also provide a canvas for some truly remarkable artwork. And quite often the magnificence of the wine label mirrors the exquisiteness of the wine. But not always. Wine labels have also been used to convey environmental and political messages, and, in rare cases, as tools of propaganda.
So, how does a wine label communicate the story of wine? Click through and appreciate the art of wine.